Subscription Statistics Europe 2026
Independent research data on European subscription spending, inflation, fatigue and behavioural patterns. Surveys of 12,000+ adults across 8 European countries.
Average monthly subscription spend per European household
How much does the average European household spend on subscriptions per month in 2026? Full data bre…
Average subscription price increase 2020–2026
Data on subscription price inflation across every major category 2020–2026. Which subscriptions rais…
Average subscriptions per European adult
Research data on the average number of subscriptions per person in Europe in 2026. By country, age g…
Europeans who say they have too many subscriptions
Research data on subscription fatigue in Europe 2026. Cancellation rates, churn data and consumer at…
Millennials average monthly subscription spend
How much do different age groups spend on subscriptions? Research data on Gen Z, Millennial, Gen X a…
European B2C subscription market size
The total size of the European subscription market in 2026. Market data by category, growth rates an…
Average EU household streaming subscriptions
Data on streaming subscription spending, service counts and trends in Europe in 2026.…
Who cancelled at least one subscription in past 6 months
How many people cancel subscriptions? Data on cancellation rates, reasons for cancellation and barri…
Average software subscription spend (individuals)
How much do European consumers and small businesses spend on software and SaaS subscriptions in 2026…
Average German household subscription spend
How much do German households spend on subscriptions? Average costs, popular services and subscripti…
Average Swiss household subscription spend
Switzerland has the highest subscription spending in Europe. How much do Swiss households spend per …
Annual spend on forgotten or unused subscriptions per adult
Research on hidden, forgotten and "stealth" subscription charges in Europe 2026. How much are consum…
Average gamer monthly subscription spend
How much do European gamers spend on gaming subscriptions? Data on Xbox Game Pass, PS Plus, Nintendo…
Average monthly fitness subscription spend
How much do Europeans spend on fitness apps, gym memberships and wellness subscriptions? Research da…
Average saving by switching to annual billing
Data on the savings from choosing annual billing over monthly for subscriptions. How much do Europea…
European households that share at least one subscription
How many Europeans share subscriptions? Data on account sharing, family plans and the impact of pass…
Free trials that convert without conscious decision
Research on free trial to paid subscription conversion rates in Europe. How many people forget to ca…
GitHub Copilot productivity gain for developers
Data on the return on investment of professional software subscriptions. Which tools pay for themsel…
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