Subscription Statistics Europe 2026
Independent research data on European subscription spending, inflation, fatigue and behavioural patterns. Surveys of 12,000+ adults across 8 European countries.
Average monthly subscription spend per European household
How much does the average European household spend on subscriptions per month in 2026? Full data bre…
Average subscription price increase 2020–2026
Data on subscription price inflation across every major category 2020–2026. Which subscriptions rais…
Average subscriptions per European adult
Research data on the average number of subscriptions per person in Europe in 2026. By country, age g…
Europeans who say they have too many subscriptions
Research data on subscription fatigue in Europe 2026. Cancellation rates, churn data and consumer at…
Millennials average monthly subscription spend
How much do different age groups spend on subscriptions? Research data on Gen Z, Millennial, Gen X a…
European B2C subscription market size
The total size of the European subscription market in 2026. Market data by category, growth rates an…
Average EU household streaming subscriptions
Data on streaming subscription spending, service counts and trends in Europe in 2026.…
Who cancelled at least one subscription in past 6 months
How many people cancel subscriptions? Data on cancellation rates, reasons for cancellation and barri…
Average software subscription spend (individuals)
How much do European consumers and small businesses spend on software and SaaS subscriptions in 2026…
Average German household subscription spend
How much do German households spend on subscriptions? Average costs, popular services and subscripti…
Average Swiss household subscription spend
Switzerland has the highest subscription spending in Europe. How much do Swiss households spend per …
Annual spend on forgotten or unused subscriptions per adult
Research on hidden, forgotten and "stealth" subscription charges in Europe 2026. How much are consum…
Average gamer monthly subscription spend
How much do European gamers spend on gaming subscriptions? Data on Xbox Game Pass, PS Plus, Nintendo…
Average monthly fitness subscription spend
How much do Europeans spend on fitness apps, gym memberships and wellness subscriptions? Research da…
Average saving by switching to annual billing
Data on the savings from choosing annual billing over monthly for subscriptions. How much do Europea…
European households that share at least one subscription
How many Europeans share subscriptions? Data on account sharing, family plans and the impact of pass…
Free trials that convert without conscious decision
Research on free trial to paid subscription conversion rates in Europe. How many people forget to ca…
GitHub Copilot productivity gain for developers
Data on the return on investment of professional software subscriptions. Which tools pay for themsel…
Average European household subscription spend in 2026
Average Monthly Subscription Spend in Europe — data and analysis for Europe in 2026. Average Europea…
How many streaming services the average household pays for
Streaming Subscriptions Per Household — data and analysis for Europe in 2026. How many streaming ser…
Share of people paying for subscriptions they forgot
Forgotten Subscriptions Statistics — data and analysis for Europe in 2026. Share of people paying fo…
How often consumers cancel subscriptions
Subscription Cancellation Rates in 2026 — data and analysis for Europe in 2026. How often consumers …
Growth of paid AI tool subscriptions
AI Subscription Adoption in 2026 — data and analysis for Europe in 2026. Growth of paid AI tool subs…
Who leads music streaming in Europe
Music Streaming Market Share 2026 — data and analysis for Europe in 2026. Who leads music streaming …
Video streaming market share in Europe
Streaming Market Share 2026 — data and analysis for Europe in 2026. Video streaming market share in …
How spend differs across age groups
Subscription Spend by Generation — data and analysis for Europe in 2026. How spend differs across ag…
How many Europeans pay for a VPN
VPN Adoption Statistics 2026 — data and analysis for Europe in 2026. How many Europeans pay for a VP…
Paid password manager usage in Europe
Password Manager Adoption 2026 — data and analysis for Europe in 2026. Paid password manager usage i…
Evidence of growing subscription fatigue
Subscription Fatigue Statistics 2026 — data and analysis for Europe in 2026. Evidence of growing sub…
How many subscriptions people hold
Average Number of Subscriptions Per Person — data and analysis for Europe in 2026. How many subscrip…
Growth of the subscription economy
Subscription Economy Revenue Growth — data and analysis for Europe in 2026. Growth of the subscripti…
What a streaming hour actually costs
Cost Per Hour of Streaming — data and analysis for Europe in 2026. What a streaming hour actually co…
Share of income going to subscriptions
Subscription Spend vs Disposable Income — data and analysis for Europe in 2026. Share of income goin…
Which subscriptions get dropped first
Most-Cancelled Subscriptions — data and analysis for Europe in 2026. Which subscriptions get dropped…
How consumers choose to pay
Annual vs Monthly Billing Split — data and analysis for Europe in 2026. How consumers choose to pay.…
How many use streaming bundles
Bundle Adoption Statistics 2026 — data and analysis for Europe in 2026. How many use streaming bundl…
Adoption of gaming subscriptions
Gaming Subscription Statistics 2026 — data and analysis for Europe in 2026. Adoption of gaming subsc…
Fitness app and gym subscription trends
Fitness Subscription Statistics 2026 — data and analysis for Europe in 2026. Fitness app and gym sub…
Paid news subscription trends
News Subscription Statistics 2026 — data and analysis for Europe in 2026. Paid news subscription tre…
How widespread account sharing is
Subscription Sharing Statistics — data and analysis for Europe in 2026. How widespread account shari…
Which categories lose subscribers fastest
Subscription Churn by Category — data and analysis for Europe in 2026. Which categories lose subscri…
How often services raise prices
Price Increase Frequency — data and analysis for Europe in 2026. How often services raise prices.…
Where Europeans spend most on subscriptions
Subscription Spend by Country in Europe — data and analysis for Europe in 2026. Where Europeans spen…
Where subscriptions are billed
Mobile vs Web Subscription Billing — data and analysis for Europe in 2026. Where subscriptions are b…
How often refunds are granted
Subscription Refund Statistics — data and analysis for Europe in 2026. How often refunds are granted…
Prevalence of hard-to-cancel flows
Subscription Dark Patterns Statistics — data and analysis for Europe in 2026. Prevalence of hard-to-…
Where subscription spending is heading
Subscription Spend Trends 2026 — data and analysis for Europe in 2026. Where subscription spending i…
How much students spend on subscriptions
Student Subscription Spend — data and analysis for Europe in 2026. How much students spend on subscr…
Subscription habits of older consumers
Subscription Spend Among Seniors — data and analysis for Europe in 2026. Subscription habits of olde…
How families spend on subscriptions
Subscription Spend Among Families — data and analysis for Europe in 2026. How families spend on subs…
How subscriptions fit cost-of-living pressure
Subscriptions and the Cost of Living 2026 — data and analysis for Europe in 2026. How subscriptions …
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