€$
MySubscriptionCost.eu
38 Services Analysed

Subscription Service Costs 2026

Price history from 2020 to 2026 for every major subscription service in Europe. How much have prices risen? Which services held steady? Full data below.

+32%
avg inflation
60
stable (0%)
5
price drops

Streaming

🎬Netflix
▲ 29.2% since 2020
€15.49/mo
€186/year
Full data →
🏰Disney+
▲ 71.5% since 2020
€11.99/mo
€144/year
Full data →
🍎Apple TV+
▲ 100.2% since 2020
€9.99/mo
€120/year
Full data →
▶️YouTube Premium
▲ 16.7% since 2020
€13.99/mo
€168/year
Full data →
⛩️Crunchyroll
▲ 14.3% since 2020
€7.99/mo
€96/year
Full data →
🎬HBO Max
▲ 16.68% since 2020
€13.99/mo
€168/year
Full data →
🎬Paramount+
— 0% since 2020
€10.99/mo
€132/year
Full data →
📺YouTube Premium Family
▲ 11.12% since 2020
€19.99/mo
€240/year
Full data →
🎬MUBI
▲ 30.03% since 2020
€12.99/mo
€156/year
Full data →
🎬Hulu
▲ 58.38% since 2020
€18.99/mo
€228/year
Full data →
🎬Starz
— 0% since 2020
€8.99/mo
€108/year
Full data →
🎬BritBox
▲ 16.69% since 2020
€6.99/mo
€84/year
Full data →

Music

🎵Spotify
▲ 10% since 2020
€10.99/mo
€132/year
Full data →
🎵Apple Music
▲ 10.01% since 2020
€10.99/mo
€132/year
Full data →
🎵Tidal
▲ 10.01% since 2020
€10.99/mo
€132/year
Full data →
🎵Deezer
▲ 20.02% since 2020
€11.99/mo
€144/year
Full data →
🎵Amazon Music Unlimited
▲ 10.01% since 2020
€10.99/mo
€132/year
Full data →
🎵Spotify Family
▲ 20.01% since 2020
€17.99/mo
€216/year
Full data →
🎵Spotify Duo
▲ 15.4% since 2020
€14.99/mo
€180/year
Full data →
🎵Qobuz
— 0% since 2020
€10.83/mo
€130/year
Full data →
🎵SoundCloud Go+
— 0% since 2020
€9.99/mo
€120/year
Full data →

Shopping + Streaming

📦Amazon Prime
▲ 12.5% since 2020
€8.99/mo
€108/year
Full data →

Software

🎨Adobe Creative Cloud
▲ 10% since 2020
€54.99/mo
€660/year
Full data →
📝Microsoft 365
▲ 42.9% since 2020
€10.00/mo
€99/year
Full data →
✍️Grammarly
▲ 0.2% since 2020
€30.00/mo
€144/year
Full data →
📋Notion
▲ 150% since 2020
€10.00/mo
€96/year
Full data →
🎨Canva Pro
▲ 36.4% since 2020
€14.99/mo
€132/year
Full data →
💬Slack
▲ 16% since 2020
€7.25/mo
€87/year
Full data →
🎨Figma
— 0% since 2020
€12.00/mo
€144/year
Full data →
🎨Canva Teams
— 0% since 2020
€10.00/mo
€120/year
Full data →
🎨Adobe Photoshop Plan
— 0% since 2020
€11.99/mo
€144/year
Full data →
🎨Affinity Suite
— 0% since 2020
€0.00/mo
€0/year
Full data →
💻JetBrains All Products
▲ 16.06% since 2020
€28.90/mo
€347/year
Full data →
💻GitHub Pro
— 0% since 2020
€4.00/mo
€48/year
Full data →
📝Notion Plus
▲ 24.88% since 2020
€9.99/mo
€120/year
Full data →
📝Obsidian
— 0% since 2020
€0.00/mo
€0/year
Full data →
✅Todoist Pro
▲ 33.33% since 2020
€4.00/mo
€48/year
Full data →
✅TickTick Premium
— 0% since 2020
€2.79/mo
€33/year
Full data →
📝Evernote
▲ 71.53% since 2020
€11.99/mo
€144/year
Full data →
✍️LanguageTool Premium
— 0% since 2020
€4.99/mo
€60/year
Full data →
🌍DeepL Pro
▲ 50.08% since 2020
€8.99/mo
€108/year
Full data →
📹Zoom Pro
— 0% since 2020
€13.99/mo
€168/year
Full data →
💬Slack Pro
▲ 16% since 2020
€7.25/mo
€87/year
Full data →
📋Trello
— 0% since 2020
€5.00/mo
€60/year
Full data →
📋Asana
— 0% since 2020
€10.99/mo
€132/year
Full data →
📋Monday.com
▲ 12.5% since 2020
€9.00/mo
€108/year
Full data →
📋ClickUp
▲ 40% since 2020
€7.00/mo
€84/year
Full data →
🌐Squarespace
▲ 33.33% since 2020
€16.00/mo
€192/year
Full data →
🌐Wix
▲ 11.76% since 2020
€9.50/mo
€114/year
Full data →
🛒Shopify Basic
— 0% since 2020
€27.00/mo
€324/year
Full data →
📧Mailchimp
▲ 18.18% since 2020
€13.00/mo
€156/year
Full data →
📧MailerLite
▲ 28.57% since 2020
€9.00/mo
€108/year
Full data →
📈Semrush
▲ 30.02% since 2020
€129.95/mo
€1559/year
Full data →
📈Ahrefs
▲ 20.73% since 2020
€99.00/mo
€1188/year
Full data →
💬Discord Nitro
— 0% since 2020
€9.99/mo
€120/year
Full data →
💻Setapp
— 0% since 2020
€9.99/mo
€120/year
Full data →
📹Vimeo
▲ 71.43% since 2020
€12.00/mo
€144/year
Full data →
📅Calendly
▲ 25% since 2020
€10.00/mo
€120/year
Full data →
📹Loom
▲ 56.25% since 2020
€12.50/mo
€150/year
Full data →
📋Airtable
▲ 100% since 2020
€20.00/mo
€240/year
Full data →

VPN

🔒NordVPN
▲ 5.7% since 2020
€3.69/mo
€89/year
Full data →
⚡ExpressVPN
— 0% since 2020
€6.67/mo
€100/year
Full data →
🦈Surfshark
▲ 10.1% since 2020
€2.19/mo
€53/year
Full data →
🔐ProtonVPN
▼ 16.7% since 2020
€4.99/mo
€60/year
Full data →
🛡️Proton VPN
— 0% since 2020
€5.99/mo
€72/year
Full data →
🛡️Mullvad VPN
— 0% since 2020
€5.00/mo
€60/year
Full data →
🛡️CyberGhost VPN
▼ 20.36% since 2020
€2.19/mo
€26/year
Full data →
🛡️Private Internet Access
▼ 18.59% since 2020
€2.19/mo
€26/year
Full data →
🛡️IPVanish
▲ 6.4% since 2020
€3.99/mo
€48/year
Full data →

Cloud Storage

☁️iCloud+
— 0% since 2020
€0.99/mo
€12/year
Full data →
📦Dropbox
▲ 20% since 2020
€11.99/mo
€120/year
Full data →
🟦Google One
— 0% since 2020
€1.99/mo
€24/year
Full data →

Professional

💼LinkedIn Premium
▲ 33.4% since 2020
€39.99/mo
€480/year
Full data →

Fitness

🏋️Gym Membership
▲ 20.3% since 2020
€38.50/mo
€462/year
Full data →
🚴Peloton App
— 0% since 2020
€12.99/mo
€156/year
Full data →
⌚Whoop
▼ 20.3% since 2020
€19.92/mo
€239/year
Full data →
🏃Strava
▼ 16.7% since 2020
€4.99/mo
€60/year
Full data →
🍎Apple Fitness+
— 0% since 2020
€9.99/mo
€120/year
Full data →
⌚Fitbit Premium
— 0% since 2020
€8.99/mo
€108/year
Full data →
💍Oura Membership
— 0% since 2020
€5.99/mo
€72/year
Full data →
⌚Garmin Connect+
— 0% since 2020
€6.99/mo
€84/year
Full data →
🏃Strava
▲ 25.03% since 2020
€9.99/mo
€120/year
Full data →
🚴Komoot Premium
▲ 25.06% since 2020
€4.99/mo
€60/year
Full data →
🥾AllTrails+
▲ 20.01% since 2020
€35.99/mo
€432/year
Full data →
💪Centr
— 0% since 2020
€10.00/mo
€120/year
Full data →
💪Freeletics
— 0% since 2020
€6.99/mo
€84/year
Full data →
💪Les Mills+
▲ 19.62% since 2020
€11.95/mo
€143/year
Full data →
🚴Zwift
▲ 38.49% since 2020
€17.99/mo
€216/year
Full data →
🥗Noom
— 0% since 2020
€0.00/mo
€0/year
Full data →
🥗MyFitnessPal
▲ 100.1% since 2020
€19.99/mo
€240/year
Full data →
🧘Balance
— 0% since 2020
€11.99/mo
€144/year
Full data →
🧘Insight Timer Plus
▲ 25% since 2020
€5.00/mo
€60/year
Full data →

Gaming

🎮Xbox Game Pass
▲ 38.5% since 2020
€17.99/mo
€216/year
Full data →
🎮PlayStation Plus
▲ 28.6% since 2020
€8.99/mo
€60/year
Full data →
🕹️Nintendo Switch Online
— 0% since 2020
€1.67/mo
€20/year
Full data →
🎮Xbox Game Pass Ultimate
▲ 38.49% since 2020
€17.99/mo
€216/year
Full data →
🎮PlayStation Plus Premium
— 0% since 2020
€16.99/mo
€204/year
Full data →
🎮Nintendo Switch Online + Expansion
— 0% since 2020
€69.99/mo
€840/year
Full data →
🎮Ubisoft+
▲ 20.01% since 2020
€17.99/mo
€216/year
Full data →
🎮EA Play
▲ 50.13% since 2020
€5.99/mo
€72/year
Full data →
🎮GeForce NOW
▲ 81.97% since 2020
€9.99/mo
€120/year
Full data →
🍎Apple Arcade
▲ 40.08% since 2020
€6.99/mo
€84/year
Full data →
🤖Google Play Pass
▲ 20.04% since 2020
€5.99/mo
€72/year
Full data →

Wellness

🧘Calm
▲ 25.2% since 2020
€4.17/mo
€50/year
Full data →
🧠Headspace
▲ 44.9% since 2020
€4.83/mo
€58/year
Full data →

News

📰New York Times
▲ 112.8% since 2020
€17.00/mo
€204/year
Full data →
💹Financial Times
▲ 52.6% since 2020
€29.00/mo
€348/year
Full data →
📰The Economist
▲ 20.13% since 2020
€17.90/mo
€215/year
Full data →
📰Bloomberg
▲ 20% since 2020
€30.00/mo
€360/year
Full data →
📰Medium
— 0% since 2020
€5.00/mo
€60/year
Full data →
📰Readly
▲ 20.02% since 2020
€11.99/mo
€144/year
Full data →

Education

🦜Duolingo Super
— 0% since 2020
€6.99/mo
€84/year
Full data →
🎓Skillshare
▲ 20.1% since 2020
€12.00/mo
€144/year
Full data →
🏆MasterClass
— 0% since 2020
€10.00/mo
€120/year
Full data →
💡Blinkist
▲ 25.03% since 2020
€9.99/mo
€120/year
Full data →
🎓Coursera Plus
▲ 51.28% since 2020
€59.00/mo
€708/year
Full data →
🎓Udemy Personal Plan
— 0% since 2020
€20.00/mo
€240/year
Full data →
🎓LinkedIn Learning
▲ 33.34% since 2020
€39.99/mo
€480/year
Full data →
💻Pluralsight
— 0% since 2020
€29.00/mo
€348/year
Full data →
🗣️Babbel
▲ 16.69% since 2020
€6.99/mo
€84/year
Full data →
🗣️Busuu
— 0% since 2020
€5.99/mo
€72/year
Full data →
🧠Brilliant
▲ 34.9% since 2020
€13.49/mo
€162/year
Full data →
🎓Coursera (per course)
▲ 25.64% since 2020
€49.00/mo
€588/year
Full data →

E-Commerce

🛍️Shopify
▲ 31.6% since 2020
€25.00/mo
€300/year
Full data →

Developer Tools

🤖GitHub Copilot
— 0% since 2020
€10.00/mo
€100/year
Full data →

Books

🎧Audible
— 0% since 2020
€9.95/mo
€119/year
Full data →

Meal Kits

🥘HelloFresh
▲ 20% since 2020
€59.94/mo
€719/year
Full data →

Other

🍎Apple One
▲ 33.44% since 2020
€19.95/mo
€239/year
Full data →
☁️Dropbox Plus
▲ 20.02% since 2020
€11.99/mo
€144/year
Full data →
☁️Microsoft OneDrive
— 0% since 2020
€2.00/mo
€24/year
Full data →
☁️pCloud
▲ 25.06% since 2020
€4.99/mo
€60/year
Full data →
☁️Proton Drive
— 0% since 2020
€3.99/mo
€48/year
Full data →
☁️Backblaze
▲ 80% since 2020
€9.00/mo
€108/year
Full data →
💘Tinder
— 0% since 2020
€0.00/mo
€0/year
Full data →
💘Bumble
— 0% since 2020
€0.00/mo
€0/year
Full data →
🌳Ancestry
— 0% since 2020
€0.00/mo
€0/year
Full data →

Audiobooks

🎧Audible
▲ 0.4% since 2020
€9.99/mo
€120/year
Full data →
📚Storytel
▲ 13.34% since 2020
€16.99/mo
€204/year
Full data →
📚Kindle Unlimited
— 0% since 2020
€9.99/mo
€120/year
Full data →
📚Everand (Scribd)
▲ 33.37% since 2020
€11.99/mo
€144/year
Full data →

Security

🔐NordPass
▲ 33.56% since 2020
€1.99/mo
€24/year
Full data →
🔐Bitwarden
— 0% since 2020
€0.83/mo
€10/year
Full data →
🔐Proton Pass
— 0% since 2020
€1.99/mo
€24/year
Full data →
🔐1Password
▲ 16.72% since 2020
€3.49/mo
€42/year
Full data →
🔐Dashlane
▲ 25.06% since 2020
€4.99/mo
€60/year
Full data →
🛡️Norton 360
▲ 50.02% since 2020
€44.99/mo
€540/year
Full data →
🛡️Bitdefender
▲ 33.34% since 2020
€39.99/mo
€480/year
Full data →
🛡️McAfee
▲ 50.02% since 2020
€44.99/mo
€540/year
Full data →
🛡️Malwarebytes Premium
▲ 12.5% since 2020
€44.99/mo
€540/year
Full data →
🛡️Kaspersky
▲ 16.67% since 2020
€34.99/mo
€420/year
Full data →
🛡️ESET HOME Security
▲ 25.01% since 2020
€49.99/mo
€600/year
Full data →
🛡️Avast Premium
▲ 20% since 2020
€59.99/mo
€720/year
Full data →

AI

🤖ChatGPT Plus
— 0% since 2020
€20.00/mo
€240/year
Full data →
🤖Claude Pro
— 0% since 2020
€18.00/mo
€216/year
Full data →
🤖Perplexity Pro
— 0% since 2020
€20.00/mo
€240/year
Full data →
🤖Google Gemini Advanced
— 0% since 2020
€21.99/mo
€264/year
Full data →
🤖GitHub Copilot
— 0% since 2020
€10.00/mo
€120/year
Full data →
🤖Midjourney
— 0% since 2020
€10.00/mo
€120/year
Full data →

Food

🍳NYT Cooking
— 0% since 2020
€5.00/mo
€60/year
Full data →
🥗Gousto
— 0% since 2020
€0.00/mo
€0/year
Full data →
🥗Marley Spoon
— 0% since 2020
€0.00/mo
€0/year
Full data →

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