About MySubscriptionCost.eu

Why This Site Exists

Subscription costs are one of the fastest-growing household expenses in Europe — yet most people don't know their total subscription spend, can't recall all their active subscriptions, and have little awareness of how much prices have risen since 2020. MySubscriptionCost.eu exists to fix that with data, research and accessible tools.

What We Do

We track list pricing for the provider plans in our dataset, record price points at 2020, 2022, 2024 and 2026 where we have them, and publish analysis derived from those records. We do not carry out consumer research. An earlier version of this page claimed original surveys of 12,000+ households; no such survey exists and the claim has been withdrawn along with every statistic derived from it. Our calculator adds up the subscriptions you enter — it does not compare you to an average, because we do not hold a verified one.

Our Research Approach

We have no commercial relationship with any subscription service listed here. We do have a conflict of interest of a different kind: MySubscriptionCost.eu is operated by Innopulse Consulting GmbH, which also operates SubTracker.io — the subscription tracker we link to. That is our own product, and we say so wherever we mention it. On sourcing: prices are recorded from provider pages, but our primary-source coverage is currently partial and we publish the exact figure on our methodology page rather than implying it is complete.

The Author

Content is written and researched by Leutrim Miftaraj, a behavioral economics researcher specializing in consumer decision-making and subscription psychology.

Publisher

MySubscriptionCost.eu is published by Innopulse Consulting GmbH, Gotthardstrasse 30, 6300 Zug, Switzerland. Contact: info@innopulse.io