6 Countries Compared
Subscription Spending by Country 2026
Country-by-country data on European subscription spending. Average household costs, popular services and market characteristics for Germany, UK, France, Switzerland, Austria and the Netherlands.
Country
Avg Monthly Spend
Avg Subscriptions
Details
🇨🇭Switzerland
CHF 232
12.6
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🇬🇧United
£178
14.2
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🇳🇱Netherlands
€162
12.1
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🇩🇪Germany
€158
11.8
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🇫🇷France
€149
10.9
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🇦🇹Austria
€145
11.1
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