2020–2026 Price Data

Subscription Price Trends 2020–2026

Full inflation ranking across 38 major subscription services. Which rose most? Which held price? Which actually fell?

96
▲ 32% avg
Services with price increases
60
— No change
Services with stable prices (0%)
5
▼ Good news
Services with price reductions

▲ Price Increases

Service
2020 Price
2026 Price
Change
📋Notion
4.0010.00+150%
📰New York Times
7.9917.00+112.8%
🍎Apple TV+
4.999.99+100.2%
🥗MyFitnessPal
9.9919.99+100.1%
📋Airtable
10.0020.00+100%
🎮GeForce NOW
5.499.99+81.97%
☁️Backblaze
5.009.00+80%
📝Evernote
6.9911.99+71.53%
🏰Disney+
6.9911.99+71.5%
📹Vimeo
7.0012.00+71.43%
🎬Hulu
11.9918.99+58.38%
📹Loom
8.0012.50+56.25%
💹Financial Times
19.0029.00+52.6%
🎓Coursera Plus
39.0059.00+51.28%
🎮EA Play
3.995.99+50.13%
🌍DeepL Pro
5.998.99+50.08%
🛡️Norton 360
29.9944.99+50.02%
🛡️McAfee
29.9944.99+50.02%
🧠Headspace
3.334.83+44.9%
📝Microsoft 365
7.0010.00+42.9%
🍎Apple Arcade
4.996.99+40.08%
📋ClickUp
5.007.00+40%
🎮Xbox Game Pass
12.9917.99+38.5%
🚴Zwift
12.9917.99+38.49%
🎮Xbox Game Pass Ultimate
12.9917.99+38.49%
🎨Canva Pro
10.9914.99+36.4%
🧠Brilliant
10.0013.49+34.9%
🔐NordPass
1.491.99+33.56%
🍎Apple One
14.9519.95+33.44%
💼LinkedIn Premium
29.9939.99+33.4%
📚Everand (Scribd)
8.9911.99+33.37%
🎓LinkedIn Learning
29.9939.99+33.34%
🛡️Bitdefender
29.9939.99+33.34%
Todoist Pro
3.004.00+33.33%
🌐Squarespace
12.0016.00+33.33%
🛍️Shopify
19.0025.00+31.6%
🎬MUBI
9.9912.99+30.03%
📈Semrush
99.95129.95+30.02%
🎬Netflix
11.9915.49+29.2%
🎮PlayStation Plus
6.998.99+28.6%
📧MailerLite
7.009.00+28.57%
🎓Coursera (per course)
39.0049.00+25.64%
🧘Calm
3.334.17+25.2%
🔐Dashlane
3.994.99+25.06%
☁️pCloud
3.994.99+25.06%
🚴Komoot Premium
3.994.99+25.06%
💡Blinkist
7.999.99+25.03%
🏃Strava
7.999.99+25.03%
🛡️ESET HOME Security
39.9949.99+25.01%
🧘Insight Timer Plus
4.005.00+25%
📅Calendly
8.0010.00+25%
📝Notion Plus
8.009.99+24.88%
📈Ahrefs
82.0099.00+20.73%
🏋️Gym Membership
32.0038.50+20.3%
📰The Economist
14.9017.90+20.13%
🎓Skillshare
9.9912.00+20.1%
🤖Google Play Pass
4.995.99+20.04%
🎵Deezer
9.9911.99+20.02%
☁️Dropbox Plus
9.9911.99+20.02%
📰Readly
9.9911.99+20.02%
🎵Spotify Family
14.9917.99+20.01%
🥾AllTrails+
29.9935.99+20.01%
🎮Ubisoft+
14.9917.99+20.01%
📦Dropbox
9.9911.99+20%
🥘HelloFresh
49.9459.94+20%
🛡️Avast Premium
49.9959.99+20%
📰Bloomberg
25.0030.00+20%
💪Les Mills+
9.9911.95+19.62%
📧Mailchimp
11.0013.00+18.18%
🔐1Password
2.993.49+16.72%
▶️YouTube Premium
11.9913.99+16.7%
🗣️Babbel
5.996.99+16.69%
🎬BritBox
5.996.99+16.69%
🎬HBO Max
11.9913.99+16.68%
🛡️Kaspersky
29.9934.99+16.67%
💻JetBrains All Products
24.9028.90+16.06%
💬Slack
6.257.25+16%
💬Slack Pro
6.257.25+16%
🎵Spotify Duo
12.9914.99+15.4%
⛩️Crunchyroll
6.997.99+14.3%
📚Storytel
14.9916.99+13.34%
📦Amazon Prime
7.998.99+12.5%
🛡️Malwarebytes Premium
39.9944.99+12.5%
📋Monday.com
8.009.00+12.5%
🌐Wix
8.509.50+11.76%
📺YouTube Premium Family
17.9919.99+11.12%
🦈Surfshark
1.992.19+10.1%
🎵Apple Music
9.9910.99+10.01%
🎵Tidal
9.9910.99+10.01%
🎵Amazon Music Unlimited
9.9910.99+10.01%
🎵Spotify
9.9910.99+10%
🎨Adobe Creative Cloud
49.9954.99+10%
🛡️IPVanish
3.753.99+6.4%
🔒NordVPN
3.493.69+5.7%
🎧Audible
9.959.99+0.4%
✍️Grammarly
29.9530.00+0.2%

— Stable (0% Inflation)

Service
2020 Price
2026 Price
Change
☁️iCloud+
0.990.990%
🕹️Nintendo Switch Online
1.671.670%
🚴Peloton App
12.9912.990%
🦜Duolingo Super
6.996.990%
ExpressVPN
6.676.670%
🏆MasterClass
10.0010.000%
🤖GitHub Copilot
0.0010.000%
🟦Google One
1.991.990%
🎧Audible
9.959.950%
🎬Paramount+
0.0010.990%
🎓Udemy Personal Plan
0.0020.000%
💻Pluralsight
29.0029.000%
🗣️Busuu
5.995.990%
🔐Bitwarden
0.830.830%
🔐Proton Pass
0.001.990%
🛡️Proton VPN
5.995.990%
🛡️Mullvad VPN
5.005.000%
☁️Microsoft OneDrive
2.002.000%
☁️Proton Drive
0.003.990%
🎨Figma
12.0012.000%
🎨Canva Teams
0.0010.000%
🎨Adobe Photoshop Plan
11.9911.990%
🎨Affinity Suite
0.000.000%
💻GitHub Pro
4.004.000%
🤖ChatGPT Plus
0.0020.000%
🤖Claude Pro
0.0018.000%
🤖Perplexity Pro
0.0020.000%
🤖Google Gemini Advanced
0.0021.990%
🤖GitHub Copilot
0.0010.000%
🤖Midjourney
10.0010.000%
📝Obsidian
0.000.000%
TickTick Premium
2.792.790%
✍️LanguageTool Premium
4.994.990%
📹Zoom Pro
13.9913.990%
📋Trello
5.005.000%
📋Asana
10.9910.990%
🛒Shopify Basic
27.0027.000%
🍎Apple Fitness+
9.999.990%
Fitbit Premium
8.998.990%
💍Oura Membership
0.005.990%
Garmin Connect+
0.006.990%
💪Centr
10.0010.000%
💪Freeletics
6.996.990%
🥗Noom
0.000.000%
🧘Balance
0.0011.990%
🎮PlayStation Plus Premium
0.0016.990%
🎮Nintendo Switch Online + Expansion
0.0069.990%
💬Discord Nitro
9.999.990%
📰Medium
5.005.000%
🍳NYT Cooking
5.005.000%
🥗Gousto
0.000.000%
🥗Marley Spoon
0.000.000%
💘Tinder
0.000.000%
💘Bumble
0.000.000%
🌳Ancestry
0.000.000%
🎬Starz
8.998.990%
🎵Qobuz
10.8310.830%
🎵SoundCloud Go+
9.999.990%
📚Kindle Unlimited
9.999.990%
💻Setapp
9.999.990%

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