2020–2026 Price Data
Subscription Price Trends 2020–2026
Full inflation ranking across 38 major subscription services. Which rose most? Which held price? Which actually fell?
96
▲ 32% avg
Services with price increases
60
— No change
Services with stable prices (0%)
5
▼ Good news
Services with price reductions
▲ Price Increases
Service
2020 Price
2026 Price
Change
📋Notion
€4.00€10.00+150%📰New York Times
€7.99€17.00+112.8%🍎Apple TV+
€4.99€9.99+100.2%🥗MyFitnessPal
€9.99€19.99+100.1%📋Airtable
€10.00€20.00+100%🎮GeForce NOW
€5.49€9.99+81.97%☁️Backblaze
€5.00€9.00+80%📝Evernote
€6.99€11.99+71.53%🏰Disney+
€6.99€11.99+71.5%📹Vimeo
€7.00€12.00+71.43%🎬Hulu
€11.99€18.99+58.38%📹Loom
€8.00€12.50+56.25%💹Financial Times
€19.00€29.00+52.6%🎓Coursera Plus
€39.00€59.00+51.28%🎮EA Play
€3.99€5.99+50.13%🌍DeepL Pro
€5.99€8.99+50.08%🛡️Norton 360
€29.99€44.99+50.02%🛡️McAfee
€29.99€44.99+50.02%🧠Headspace
€3.33€4.83+44.9%📝Microsoft 365
€7.00€10.00+42.9%🍎Apple Arcade
€4.99€6.99+40.08%📋ClickUp
€5.00€7.00+40%🎮Xbox Game Pass
€12.99€17.99+38.5%🚴Zwift
€12.99€17.99+38.49%🎮Xbox Game Pass Ultimate
€12.99€17.99+38.49%🎨Canva Pro
€10.99€14.99+36.4%🧠Brilliant
€10.00€13.49+34.9%🔐NordPass
€1.49€1.99+33.56%🍎Apple One
€14.95€19.95+33.44%💼LinkedIn Premium
€29.99€39.99+33.4%📚Everand (Scribd)
€8.99€11.99+33.37%🎓LinkedIn Learning
€29.99€39.99+33.34%🛡️Bitdefender
€29.99€39.99+33.34%✅Todoist Pro
€3.00€4.00+33.33%🌐Squarespace
€12.00€16.00+33.33%🛍️Shopify
€19.00€25.00+31.6%🎬MUBI
€9.99€12.99+30.03%📈Semrush
€99.95€129.95+30.02%🎬Netflix
€11.99€15.49+29.2%🎮PlayStation Plus
€6.99€8.99+28.6%📧MailerLite
€7.00€9.00+28.57%🎓Coursera (per course)
€39.00€49.00+25.64%🧘Calm
€3.33€4.17+25.2%🔐Dashlane
€3.99€4.99+25.06%☁️pCloud
€3.99€4.99+25.06%🚴Komoot Premium
€3.99€4.99+25.06%💡Blinkist
€7.99€9.99+25.03%🏃Strava
€7.99€9.99+25.03%🛡️ESET HOME Security
€39.99€49.99+25.01%🧘Insight Timer Plus
€4.00€5.00+25%📅Calendly
€8.00€10.00+25%📝Notion Plus
€8.00€9.99+24.88%📈Ahrefs
€82.00€99.00+20.73%🏋️Gym Membership
€32.00€38.50+20.3%📰The Economist
€14.90€17.90+20.13%🎓Skillshare
€9.99€12.00+20.1%🤖Google Play Pass
€4.99€5.99+20.04%🎵Deezer
€9.99€11.99+20.02%☁️Dropbox Plus
€9.99€11.99+20.02%📰Readly
€9.99€11.99+20.02%🎵Spotify Family
€14.99€17.99+20.01%🥾AllTrails+
€29.99€35.99+20.01%🎮Ubisoft+
€14.99€17.99+20.01%📦Dropbox
€9.99€11.99+20%🥘HelloFresh
€49.94€59.94+20%🛡️Avast Premium
€49.99€59.99+20%📰Bloomberg
€25.00€30.00+20%💪Les Mills+
€9.99€11.95+19.62%📧Mailchimp
€11.00€13.00+18.18%🔐1Password
€2.99€3.49+16.72%▶️YouTube Premium
€11.99€13.99+16.7%🗣️Babbel
€5.99€6.99+16.69%🎬BritBox
€5.99€6.99+16.69%🎬HBO Max
€11.99€13.99+16.68%🛡️Kaspersky
€29.99€34.99+16.67%💻JetBrains All Products
€24.90€28.90+16.06%💬Slack
€6.25€7.25+16%💬Slack Pro
€6.25€7.25+16%🎵Spotify Duo
€12.99€14.99+15.4%⛩️Crunchyroll
€6.99€7.99+14.3%📚Storytel
€14.99€16.99+13.34%📦Amazon Prime
€7.99€8.99+12.5%🛡️Malwarebytes Premium
€39.99€44.99+12.5%📋Monday.com
€8.00€9.00+12.5%🌐Wix
€8.50€9.50+11.76%📺YouTube Premium Family
€17.99€19.99+11.12%🦈Surfshark
€1.99€2.19+10.1%🎵Apple Music
€9.99€10.99+10.01%🎵Tidal
€9.99€10.99+10.01%🎵Amazon Music Unlimited
€9.99€10.99+10.01%🎵Spotify
€9.99€10.99+10%🎨Adobe Creative Cloud
€49.99€54.99+10%🛡️IPVanish
€3.75€3.99+6.4%🔒NordVPN
€3.49€3.69+5.7%🎧Audible
€9.95€9.99+0.4%✍️Grammarly
€29.95€30.00+0.2%— Stable (0% Inflation)
Service
2020 Price
2026 Price
Change
☁️iCloud+
€0.99€0.990%🕹️Nintendo Switch Online
€1.67€1.670%🚴Peloton App
€12.99€12.990%🦜Duolingo Super
€6.99€6.990%⚡ExpressVPN
€6.67€6.670%🏆MasterClass
€10.00€10.000%🤖GitHub Copilot
€0.00€10.000%🟦Google One
€1.99€1.990%🎧Audible
€9.95€9.950%🎬Paramount+
€0.00€10.990%🎓Udemy Personal Plan
€0.00€20.000%💻Pluralsight
€29.00€29.000%🗣️Busuu
€5.99€5.990%🔐Bitwarden
€0.83€0.830%🔐Proton Pass
€0.00€1.990%🛡️Proton VPN
€5.99€5.990%🛡️Mullvad VPN
€5.00€5.000%☁️Microsoft OneDrive
€2.00€2.000%☁️Proton Drive
€0.00€3.990%🎨Figma
€12.00€12.000%🎨Canva Teams
€0.00€10.000%🎨Adobe Photoshop Plan
€11.99€11.990%🎨Affinity Suite
€0.00€0.000%💻GitHub Pro
€4.00€4.000%🤖ChatGPT Plus
€0.00€20.000%🤖Claude Pro
€0.00€18.000%🤖Perplexity Pro
€0.00€20.000%🤖Google Gemini Advanced
€0.00€21.990%🤖GitHub Copilot
€0.00€10.000%🤖Midjourney
€10.00€10.000%📝Obsidian
€0.00€0.000%✅TickTick Premium
€2.79€2.790%✍️LanguageTool Premium
€4.99€4.990%📹Zoom Pro
€13.99€13.990%📋Trello
€5.00€5.000%📋Asana
€10.99€10.990%🛒Shopify Basic
€27.00€27.000%🍎Apple Fitness+
€9.99€9.990%⌚Fitbit Premium
€8.99€8.990%💍Oura Membership
€0.00€5.990%⌚Garmin Connect+
€0.00€6.990%💪Centr
€10.00€10.000%💪Freeletics
€6.99€6.990%🥗Noom
€0.00€0.000%🧘Balance
€0.00€11.990%🎮PlayStation Plus Premium
€0.00€16.990%🎮Nintendo Switch Online + Expansion
€0.00€69.990%💬Discord Nitro
€9.99€9.990%📰Medium
€5.00€5.000%🍳NYT Cooking
€5.00€5.000%🥗Gousto
€0.00€0.000%🥗Marley Spoon
€0.00€0.000%💘Tinder
€0.00€0.000%💘Bumble
€0.00€0.000%🌳Ancestry
€0.00€0.000%🎬Starz
€8.99€8.990%🎵Qobuz
€10.83€10.830%🎵SoundCloud Go+
€9.99€9.990%📚Kindle Unlimited
€9.99€9.990%💻Setapp
€9.99€9.990%▼ Price Reductions
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