Total Subscription Market Size in Europe 2026
This page has been withdrawn and its figures should not be cited.
The €380bn market size was modelled from survey-derived per-capita spending. The model inherits the survey’s absence of evidence, so the output is withdrawn with it.
We have not replaced the numbers with smaller ones or with a different study. Where a statistic cannot be evidenced, the correct action is to remove it and say so.
What we can tell you instead
We hold a real dataset: what named providers publicly charge for named plans, with price points recorded over time. That supports analysis of what companies charge — median prices by category, and how list prices have moved since 2020.
What it cannot support is any claim about what households actually pay — how many subscriptions people hold, how much they spend in total, or how they feel about it. That needs consumer research we have not carried out.