Research Reports
In-depth reports on the European subscription economy. Market size, inflation trends, consumer behaviour and projections by Dr. James Calloway, PhD Behavioral Economics.
The European Subscription Economy: 2026 Annual Report
Our comprehensive annual analysis of the European subscription economy — market size, growth drivers…
Subscription Price Inflation Report 2026: The Full Data
Which subscriptions raised prices the most? Comprehensive data on subscription price inflation acros…
"Zombie Subscriptions" — The €58 Billion Problem (2026 Research)
Research on unused subscription payments in Europe. How much do Europeans pay for subscriptions they…
The Streaming Wars: What European Consumers Are Actually Paying (2026)
A comprehensive cost analysis of the streaming market in Europe 2026. From Netflix to Crunchyroll — …
Subscription Spending for European Families (2026 Research)
How much do families with children spend on subscriptions in Europe? Data on family subscription pat…
SaaS Spending for Freelancers in Europe 2026
How much do European freelancers spend on software subscriptions? Research on the freelancer SaaS st…
AI Subscription Spending in Europe 2026 — The New Wave
AI tool subscriptions are the fastest-growing category in European subscription spending. How much a…
VPN Subscription Market in Europe 2026 — Who Pays, Why, and How Much
Analysis of VPN subscription adoption, spending and value perceptions among European consumers in 20…
European Subscription Economy Projections to 2030
Research projections for the European subscription economy through 2030. Growth by category, saturat…
Subscription Regulation in Europe 2026 — Consumer Rights Update
European subscription regulation in 2026: the Omnibus Directive, Germany's Kündigungsbutton, auto-re…
The 2026 Subscription Cost Report
The 2026 Subscription Cost Report: data-driven analysis of subscription costs and trends in Europe f…
Streaming Inflation Report 2026
Streaming Inflation Report 2026: data-driven analysis of subscription costs and trends in Europe for…
AI Subscription Spend Report 2026
AI Subscription Spend Report 2026: data-driven analysis of subscription costs and trends in Europe f…
Household Subscription Spend Report 2026
Household Subscription Spend Report 2026: data-driven analysis of subscription costs and trends in E…
Subscription Fatigue Report 2026
Subscription Fatigue Report 2026: data-driven analysis of subscription costs and trends in Europe fo…
Music Streaming Cost Report 2026
Music Streaming Cost Report 2026: data-driven analysis of subscription costs and trends in Europe fo…
VPN Market Cost Report 2026
VPN Market Cost Report 2026: data-driven analysis of subscription costs and trends in Europe for 202…
Cloud Storage Cost Report 2026
Cloud Storage Cost Report 2026: data-driven analysis of subscription costs and trends in Europe for …
Gaming Subscription Report 2026
Gaming Subscription Report 2026: data-driven analysis of subscription costs and trends in Europe for…
Fitness Subscription Report 2026
Fitness Subscription Report 2026: data-driven analysis of subscription costs and trends in Europe fo…
News & Media Subscription Report 2026
News & Media Subscription Report 2026: data-driven analysis of subscription costs and trends in Euro…
Software Subscription Cost Report 2026
Software Subscription Cost Report 2026: data-driven analysis of subscription costs and trends in Eur…
Subscription Price Inflation Report 2020–2026
Subscription Price Inflation Report 2020–2026: data-driven analysis of subscription costs and trends…
Forgotten Subscriptions Report 2026
Forgotten Subscriptions Report 2026: data-driven analysis of subscription costs and trends in Europe…
Subscription Spend by Country Report 2026
Subscription Spend by Country Report 2026: data-driven analysis of subscription costs and trends in …
Generational Subscription Report 2026
Generational Subscription Report 2026: data-driven analysis of subscription costs and trends in Euro…
Bundle Economics Report 2026
Bundle Economics Report 2026: data-driven analysis of subscription costs and trends in Europe for 20…
Subscription Churn Report 2026
Subscription Churn Report 2026: data-driven analysis of subscription costs and trends in Europe for …
Free Trial Economics Report 2026
Free Trial Economics Report 2026: data-driven analysis of subscription costs and trends in Europe fo…
Subscription Dark Patterns Report 2026
Subscription Dark Patterns Report 2026: data-driven analysis of subscription costs and trends in Eur…
Cost of Living & Subscriptions Report 2026
Cost of Living & Subscriptions Report 2026: data-driven analysis of subscription costs and trends in…
Subscription Savings Opportunity Report 2026
Subscription Savings Opportunity Report 2026: data-driven analysis of subscription costs and trends …
Education Subscription Report 2026
Education Subscription Report 2026: data-driven analysis of subscription costs and trends in Europe …
Password & Security Subscription Report 2026
Password & Security Subscription Report 2026: data-driven analysis of subscription costs and trends …
Subscription Economy Outlook 2027
Subscription Economy Outlook 2027: data-driven analysis of subscription costs and trends in Europe f…
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