🍎
▲ 100.2% since 2020Streaming
Apple TV+ Subscription Cost 2026
Apple TV+ cost analysis 2019–2026. Price history and cost per original series.
€9.99
Monthly cost 2026
€120
Annual cost 2026
€484
5-year total
2022–2026
+100.2%
▲ rose €5.00/mo
Price change since 2020
Price History 2020–2026
Year
Monthly Price
vs Previous
2020
€4.99
(baseline)
2022
€4.99
— unchanged
2024
€9.99
+€5.00 (100.2%)
2026
€9.99
— unchanged
Key Data Points
01
Apple TV+ doubled in price from €4.99 to €9.99 in 2023 — the largest single price increase of any streamer
02
Despite the highest quality original content, Apple TV+ has the smallest library of any major streamer
03
Cost per original title (estimated 100+ originals) is approximately €1.20/month per title in catalogue
04
Apple TV+ is included free for 3 months with new Apple device purchases
05
Apple One bundles (from €21.95) include TV+ alongside Music, Arcade and iCloud+
COST PER HOUR (typical usage)
€1.11
per hour of typical usage
Based on average usage patterns. Heavier users pay proportionally less per hour.
Frequently Asked Questions
How much has Apple TV+ increased in price?
Apple TV+ doubled from €4.99 to €9.99 in December 2023 — a 100% increase, the largest proportional increase of any major streaming service.