🎬
▲ 29.2% since 2020Streaming
Netflix Subscription Cost 2026
Netflix subscription cost trends in Europe 2020–2026. How much has Netflix increased in price?
€15.49
Monthly cost 2026
€186
Annual cost 2026
€743
5-year total
2022–2026
+29.2%
▲ rose €3.50/mo
Price change since 2020
Price History 2020–2026
Year
Monthly Price
vs Previous
2020
€11.99
(baseline)
2022
€12.99
+€1.00 (8.3%)
2024
€15.49
+€2.50 (19.2%)
2026
€15.49
— unchanged
Key Data Points
01
Netflix Standard rose 29% from 2020 to 2026 in Europe
02
A household subscribing since 2020 has paid approximately €860 to date
03
The Standard with Ads tier (€7.99) effectively brought entry pricing down 33% vs 2022
04
Netflix raised prices twice between 2020 and 2024 before stabilising
05
At €15.49/month, Netflix costs €0.31 per hour of average viewing time
COST PER HOUR (typical usage)
€0.31
per hour of typical usage
Based on average usage patterns. Heavier users pay proportionally less per hour.
Frequently Asked Questions
How much has Netflix increased in price in Europe?
Netflix Standard rose from €11.99 in 2020 to €15.49 in 2026 — a 29.2% increase over 6 years.
How much does Netflix cost per year in Europe in 2026?
Netflix Standard costs €185.88/year in Europe. The cheaper Standard with Ads option costs €95.88/year.