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Country Data 2026

Subscription Spending in Austria

€145
Average monthly household spend (Austria)
11.1
Average subscriptions per adult
€1740
Average annual household spend

Top Services in Austria

Netflix#1 by adoption
Amazon Prime#2 by adoption
Spotify#3 by adoption
Disney+#4 by adoption
Sky Austria#5 by adoption
Microsoft 365#6 by adoption

Key Facts: Austria

01

Austrian subscription spending closely mirrors Germany but at 8% lower levels

02

Sky Austria (€25-40/month) has higher penetration than in Germany due to Bundesliga coverage

03

Austrian consumers show the highest rate of annual billing preference in the DACH region

04

ORF Streaming (public broadcaster) has grown rapidly since 2024 launch

05

Cross-border German-language content creates significant service overlap with Germany

Frequently Asked Questions

How much do Austrian households spend on subscriptions per month?

Austrian households spend an average of €145/month on subscriptions in 2026.

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