🎬
Category Analysis 2026
Streaming & Entertainment Subscription Costs
€56
Average monthly household spend
€672
Average annual spend
+34%
▲ Above EU CPI
Category inflation 2020–2026
Services in this Category
Service
Cost
Price Trend
Netflix Standard€15.49/month▲ +29% since 2020
Spotify Premium€10.99/month▲ +10% since 2020
Amazon Prime€8.99/month▲ +13% since 2020
Disney+€11.99/month▲ +71% since launch
Apple TV+€9.99/month▲ +100% since 2023
YouTube Premium€13.99/month▲ +17% since 2022
Category Insight
Streaming is the largest subscription category at €56/month average. Disney+ has seen the highest inflation (71.5% since 2020). The entry of ad-supported tiers (Netflix €7.99, Disney+ €5.99) has created cheaper access points, but the blended household cost continues to rise as services multiply.
Frequently Asked Questions
How much do Europeans spend on streaming subscriptions per month?
The average European household spends €56/month on streaming and entertainment subscriptions in 2026.
Which streaming service has the best value in Europe?
Amazon Prime (€8.99/month for Prime Video + delivery + Music) offers the best all-in value. Netflix Standard with Ads (€7.99) is the cheapest video-only option.
Track your streaming & entertainment subscriptions and see the real annual total.
SubTracker.io — free to start, no bank connection required.