{
  "name": "European Subscription Price Index 2026",
  "publisher": "Innopulse Consulting GmbH, Zug, Switzerland",
  "contact": "info@innopulse.io",
  "license": "CC BY 4.0",
  "canonicalUrl": "https://mysubscriptioncost.eu/price-index",
  "lastUpdated": "2026-08-11",
  "whatThisMeasures": "Provider list prices — what companies publicly charge for a named plan.",
  "whatThisDoesNotMeasure": "Household spending, subscription counts per person, or what anyone actually pays. This is not a consumer price index and must not be described as one.",
  "disclosure": "The publisher also operates SubTracker.io, a subscription-tracking product.",
  "retraction": "Statistics previously published by this site and attributed to a 2025 survey of 12,000 European adults have been withdrawn; no such survey exists. Withdrawn figures include EUR 166 monthly household spend, 11.4 subscriptions per adult, EUR 580 forgotten-subscription spend, 61% subscription fatigue, and a EUR 380bn market estimate. See /methodology.",
  "method": {
    "basket": "One plan per provider, normally the standard individual tier. Euro-priced plans only.",
    "currency": "No conversion is applied. Plans in other currencies are excluded from the index.",
    "aggregation": "Medians, not means.",
    "priceChange": "Computed per plan between its 2020 and 2026 price points, then the median is taken."
  },
  "limitations": [
    "These are provider list prices, not household bills. They describe what companies charge, not what anyone actually pays or how many subscriptions people hold.",
    "The basket is euro-priced plans only. Plans priced in other currencies are excluded rather than converted, because a converted figure would change with the exchange rate and could not be reproduced from this dataset.",
    "One plan per provider is tracked — typically the standard individual tier. Cheaper ad-supported tiers, student rates and bundles are not in the basket and would lower every figure if they were.",
    "The basket is not weighted by how many people subscribe to each service, so it is not a consumer price index. A provider with a million subscribers counts the same as one with a thousand.",
    "Historical points are recorded at 2020, 2022, 2024 and 2026 only. Price changes between those points are invisible to this dataset."
  ],
  "sourceCoverage": {
    "recordsWithPrimarySource": 0,
    "totalRecords": 161,
    "percent": 0,
    "note": "Records without a primary source are marked hasPrimarySource: false and should be treated as indicative."
  },
  "summary": {
    "basketSize": 156,
    "totalRecords": 161,
    "medianMonthly": 10,
    "medianAnnual": 120,
    "medianChangePct": 18.2,
    "changeSampleSize": 133,
    "categories": 20,
    "sourced": 0,
    "sourcedPct": 0
  },
  "byCategory": [
    {
      "category": "Meal Kits",
      "count": 1,
      "medianMonthly": 59.94,
      "medianAnnual": 719,
      "medianChangePct": 20
    },
    {
      "category": "Professional",
      "count": 1,
      "medianMonthly": 39.99,
      "medianAnnual": 480,
      "medianChangePct": 33.3
    },
    {
      "category": "Security",
      "count": 12,
      "medianMonthly": 37.49,
      "medianAnnual": 450,
      "medianChangePct": 25
    },
    {
      "category": "E-Commerce",
      "count": 1,
      "medianMonthly": 25,
      "medianAnnual": 300,
      "medianChangePct": 31.6
    },
    {
      "category": "AI",
      "count": 6,
      "medianMonthly": 19,
      "medianAnnual": 228,
      "medianChangePct": 0
    },
    {
      "category": "News",
      "count": 6,
      "medianMonthly": 17.45,
      "medianAnnual": 209,
      "medianChangePct": 20.1
    },
    {
      "category": "Education",
      "count": 10,
      "medianMonthly": 16.75,
      "medianAnnual": 201,
      "medianChangePct": 25
    },
    {
      "category": "Streaming",
      "count": 12,
      "medianMonthly": 12.49,
      "medianAnnual": 150,
      "medianChangePct": 16.7
    },
    {
      "category": "Music",
      "count": 9,
      "medianMonthly": 10.99,
      "medianAnnual": 132,
      "medianChangePct": 10
    },
    {
      "category": "Audiobooks",
      "count": 4,
      "medianMonthly": 10.99,
      "medianAnnual": 132,
      "medianChangePct": 6.9
    },
    {
      "category": "Software",
      "count": 36,
      "medianMonthly": 10,
      "medianAnnual": 120,
      "medianChangePct": 16.1
    },
    {
      "category": "Fitness",
      "count": 19,
      "medianMonthly": 9.99,
      "medianAnnual": 120,
      "medianChangePct": 19.6
    },
    {
      "category": "Gaming",
      "count": 11,
      "medianMonthly": 9.99,
      "medianAnnual": 120,
      "medianChangePct": 38.5
    },
    {
      "category": "Books",
      "count": 1,
      "medianMonthly": 9.95,
      "medianAnnual": 119,
      "medianChangePct": 0
    },
    {
      "category": "Shopping + Streaming",
      "count": 1,
      "medianMonthly": 8.99,
      "medianAnnual": 108,
      "medianChangePct": 12.5
    },
    {
      "category": "Wellness",
      "count": 2,
      "medianMonthly": 4.5,
      "medianAnnual": 54,
      "medianChangePct": 35.1
    },
    {
      "category": "VPN",
      "count": 9,
      "medianMonthly": 3.99,
      "medianAnnual": 60,
      "medianChangePct": 0
    },
    {
      "category": "Other",
      "count": 9,
      "medianMonthly": 3.99,
      "medianAnnual": 48,
      "medianChangePct": 25.1
    },
    {
      "category": "Cloud Storage",
      "count": 3,
      "medianMonthly": 1.99,
      "medianAnnual": 24,
      "medianChangePct": 0
    },
    {
      "category": "Food",
      "count": 3,
      "medianMonthly": 0,
      "medianAnnual": 0,
      "medianChangePct": 0
    }
  ],
  "records": [
    {
      "slug": "netflix",
      "name": "Netflix",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 15.49,
      "annualPrice": 185.88,
      "priceHistory": {
        "2020": 11.99,
        "2022": 12.99,
        "2024": 15.49,
        "2026": 15.49
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "spotify",
      "name": "Spotify",
      "category": "Music",
      "currency": "EUR",
      "monthlyPrice": 10.99,
      "annualPrice": 131.88,
      "priceHistory": {
        "2020": 9.99,
        "2022": 9.99,
        "2024": 10.99,
        "2026": 10.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "amazon-prime",
      "name": "Amazon Prime",
      "category": "Shopping + Streaming",
      "currency": "EUR",
      "monthlyPrice": 8.99,
      "annualPrice": 107.88,
      "priceHistory": {
        "2020": 7.99,
        "2022": 8.99,
        "2024": 8.99,
        "2026": 8.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "disney-plus",
      "name": "Disney+",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 11.99,
      "annualPrice": 143.88,
      "priceHistory": {
        "2020": 6.99,
        "2022": 8.99,
        "2024": 11.99,
        "2026": 11.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "adobe-creative-cloud",
      "name": "Adobe Creative Cloud",
      "category": "Software",
      "currency": "EUR",
      "monthlyPrice": 54.99,
      "annualPrice": 659.88,
      "priceHistory": {
        "2020": 49.99,
        "2022": 54.99,
        "2024": 54.99,
        "2026": 54.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "microsoft-365",
      "name": "Microsoft 365",
      "category": "Software",
      "currency": "EUR",
      "monthlyPrice": 10,
      "annualPrice": 99,
      "priceHistory": {
        "2020": 7,
        "2022": 9,
        "2024": 10,
        "2026": 10
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "nordvpn",
      "name": "NordVPN",
      "category": "VPN",
      "currency": "EUR",
      "monthlyPrice": 3.69,
      "annualPrice": 88.56,
      "priceHistory": {
        "2020": 3.49,
        "2022": 3.99,
        "2024": 3.69,
        "2026": 3.69
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "apple-tv-plus",
      "name": "Apple TV+",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 9.99,
      "annualPrice": 119.88,
      "priceHistory": {
        "2020": 4.99,
        "2022": 4.99,
        "2024": 9.99,
        "2026": 9.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "youtube-premium",
      "name": "YouTube Premium",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 13.99,
      "annualPrice": 167.88,
      "priceHistory": {
        "2020": 11.99,
        "2022": 11.99,
        "2024": 13.99,
        "2026": 13.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "icloud-plus",
      "name": "iCloud+",
      "category": "Cloud Storage",
      "currency": "EUR",
      "monthlyPrice": 0.99,
      "annualPrice": 11.88,
      "priceHistory": {
        "2020": 0.99,
        "2022": 0.99,
        "2024": 0.99,
        "2026": 0.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "linkedin-premium",
      "name": "LinkedIn Premium",
      "category": "Professional",
      "currency": "EUR",
      "monthlyPrice": 39.99,
      "annualPrice": 479.88,
      "priceHistory": {
        "2020": 29.99,
        "2022": 34.99,
        "2024": 39.99,
        "2026": 39.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "gym-membership",
      "name": "Gym Membership",
      "category": "Fitness",
      "currency": "EUR",
      "monthlyPrice": 38.5,
      "annualPrice": 462,
      "priceHistory": {
        "2020": 32,
        "2022": 35,
        "2024": 38.5,
        "2026": 38.5
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "dropbox",
      "name": "Dropbox",
      "category": "Cloud Storage",
      "currency": "EUR",
      "monthlyPrice": 11.99,
      "annualPrice": 119.88,
      "priceHistory": {
        "2020": 9.99,
        "2022": 11.99,
        "2024": 11.99,
        "2026": 11.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "grammarly",
      "name": "Grammarly",
      "category": "Software",
      "currency": "USD",
      "monthlyPrice": 30,
      "annualPrice": 144,
      "priceHistory": {
        "2020": 29.95,
        "2022": 29.95,
        "2024": 30,
        "2026": 30
      },
      "inIndexBasket": false,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "notion",
      "name": "Notion",
      "category": "Software",
      "currency": "USD",
      "monthlyPrice": 10,
      "annualPrice": 96,
      "priceHistory": {
        "2020": 4,
        "2022": 8,
        "2024": 10,
        "2026": 10
      },
      "inIndexBasket": false,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "canva-pro",
      "name": "Canva Pro",
      "category": "Software",
      "currency": "EUR",
      "monthlyPrice": 14.99,
      "annualPrice": 131.88,
      "priceHistory": {
        "2020": 10.99,
        "2022": 12.99,
        "2024": 14.99,
        "2026": 14.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "xbox-game-pass",
      "name": "Xbox Game Pass",
      "category": "Gaming",
      "currency": "EUR",
      "monthlyPrice": 17.99,
      "annualPrice": 215.88,
      "priceHistory": {
        "2020": 12.99,
        "2022": 14.99,
        "2024": 17.99,
        "2026": 17.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "playstation-plus",
      "name": "PlayStation Plus",
      "category": "Gaming",
      "currency": "EUR",
      "monthlyPrice": 8.99,
      "annualPrice": 59.99,
      "priceHistory": {
        "2020": 6.99,
        "2022": 8.99,
        "2024": 8.99,
        "2026": 8.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "nintendo-switch-online",
      "name": "Nintendo Switch Online",
      "category": "Gaming",
      "currency": "EUR",
      "monthlyPrice": 1.67,
      "annualPrice": 19.99,
      "priceHistory": {
        "2020": 1.67,
        "2022": 1.67,
        "2024": 1.67,
        "2026": 1.67
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "peloton-app",
      "name": "Peloton App",
      "category": "Fitness",
      "currency": "EUR",
      "monthlyPrice": 12.99,
      "annualPrice": 155.88,
      "priceHistory": {
        "2020": 12.99,
        "2022": 12.99,
        "2024": 12.99,
        "2026": 12.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "calm",
      "name": "Calm",
      "category": "Wellness",
      "currency": "EUR",
      "monthlyPrice": 4.17,
      "annualPrice": 49.99,
      "priceHistory": {
        "2020": 3.33,
        "2022": 4.17,
        "2024": 4.17,
        "2026": 4.17
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "new-york-times",
      "name": "New York Times",
      "category": "News",
      "currency": "EUR",
      "monthlyPrice": 17,
      "annualPrice": 204,
      "priceHistory": {
        "2020": 7.99,
        "2022": 12.99,
        "2024": 17,
        "2026": 17
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "financial-times",
      "name": "Financial Times",
      "category": "News",
      "currency": "EUR",
      "monthlyPrice": 29,
      "annualPrice": 348,
      "priceHistory": {
        "2020": 19,
        "2022": 24,
        "2024": 29,
        "2026": 29
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "headspace",
      "name": "Headspace",
      "category": "Wellness",
      "currency": "EUR",
      "monthlyPrice": 4.83,
      "annualPrice": 57.99,
      "priceHistory": {
        "2020": 3.33,
        "2022": 4.17,
        "2024": 4.83,
        "2026": 4.83
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "duolingo-super",
      "name": "Duolingo Super",
      "category": "Education",
      "currency": "EUR",
      "monthlyPrice": 6.99,
      "annualPrice": 83.88,
      "priceHistory": {
        "2020": 6.99,
        "2022": 6.99,
        "2024": 6.99,
        "2026": 6.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "whoop",
      "name": "Whoop",
      "category": "Fitness",
      "currency": "EUR",
      "monthlyPrice": 19.92,
      "annualPrice": 239,
      "priceHistory": {
        "2020": 25,
        "2022": 20,
        "2024": 19.92,
        "2026": 19.92
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "expressvpn",
      "name": "ExpressVPN",
      "category": "VPN",
      "currency": "EUR",
      "monthlyPrice": 6.67,
      "annualPrice": 99.95,
      "priceHistory": {
        "2020": 6.67,
        "2022": 6.67,
        "2024": 6.67,
        "2026": 6.67
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "surfshark",
      "name": "Surfshark",
      "category": "VPN",
      "currency": "EUR",
      "monthlyPrice": 2.19,
      "annualPrice": 52.56,
      "priceHistory": {
        "2020": 1.99,
        "2022": 2.49,
        "2024": 2.19,
        "2026": 2.19
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "skillshare",
      "name": "Skillshare",
      "category": "Education",
      "currency": "USD",
      "monthlyPrice": 12,
      "annualPrice": 144,
      "priceHistory": {
        "2020": 9.99,
        "2022": 11,
        "2024": 12,
        "2026": 12
      },
      "inIndexBasket": false,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "masterclass",
      "name": "MasterClass",
      "category": "Education",
      "currency": "USD",
      "monthlyPrice": 10,
      "annualPrice": 120,
      "priceHistory": {
        "2020": 10,
        "2022": 10,
        "2024": 10,
        "2026": 10
      },
      "inIndexBasket": false,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "shopify",
      "name": "Shopify",
      "category": "E-Commerce",
      "currency": "EUR",
      "monthlyPrice": 25,
      "annualPrice": 300,
      "priceHistory": {
        "2020": 19,
        "2022": 19,
        "2024": 25,
        "2026": 25
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "slack",
      "name": "Slack",
      "category": "Software",
      "currency": "EUR",
      "monthlyPrice": 7.25,
      "annualPrice": 87,
      "priceHistory": {
        "2020": 6.25,
        "2022": 6.75,
        "2024": 7.25,
        "2026": 7.25
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "github-copilot",
      "name": "GitHub Copilot",
      "category": "Developer Tools",
      "currency": "USD",
      "monthlyPrice": 10,
      "annualPrice": 100,
      "priceHistory": {
        "2020": 0,
        "2022": 10,
        "2024": 10,
        "2026": 10
      },
      "inIndexBasket": false,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "protonvpn",
      "name": "ProtonVPN",
      "category": "VPN",
      "currency": "EUR",
      "monthlyPrice": 4.99,
      "annualPrice": 59.88,
      "priceHistory": {
        "2020": 5.99,
        "2022": 5.99,
        "2024": 4.99,
        "2026": 4.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "google-one",
      "name": "Google One",
      "category": "Cloud Storage",
      "currency": "EUR",
      "monthlyPrice": 1.99,
      "annualPrice": 23.88,
      "priceHistory": {
        "2020": 1.99,
        "2022": 1.99,
        "2024": 1.99,
        "2026": 1.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "audbile",
      "name": "Audible",
      "category": "Books",
      "currency": "EUR",
      "monthlyPrice": 9.95,
      "annualPrice": 119.4,
      "priceHistory": {
        "2020": 9.95,
        "2022": 9.95,
        "2024": 9.95,
        "2026": 9.95
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "hellofresh",
      "name": "HelloFresh",
      "category": "Meal Kits",
      "currency": "EUR",
      "monthlyPrice": 59.94,
      "annualPrice": 719.28,
      "priceHistory": {
        "2020": 49.94,
        "2022": 53.94,
        "2024": 59.94,
        "2026": 59.94
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "crunchyroll",
      "name": "Crunchyroll",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 7.99,
      "annualPrice": 95.88,
      "priceHistory": {
        "2020": 6.99,
        "2022": 7.99,
        "2024": 7.99,
        "2026": 7.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "strava",
      "name": "Strava",
      "category": "Fitness",
      "currency": "EUR",
      "monthlyPrice": 4.99,
      "annualPrice": 59.99,
      "priceHistory": {
        "2020": 5.99,
        "2022": 5.99,
        "2024": 4.99,
        "2026": 4.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "hbo-max",
      "name": "HBO Max",
      "category": "Streaming",
      "currency": "EUR",
      "monthlyPrice": 13.99,
      "annualPrice": 167.88,
      "priceHistory": {
        "2020": 11.99,
        "2022": 12.99,
        "2024": 12.99,
        "2026": 13.99
      },
      "inIndexBasket": true,
      "hasPrimarySource": false,
      "source": null
    },
    {
      "slug": "paramount-plus",
      "name": "Paramount+",
      "category": "Streaming",
      "currency": "EUR",
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